I’ve spent my career guiding creative work and the teams behind it.

I’m at my best when aligning stakeholders, sharpening vision, and inspiring work that feels purposeful. I love the collaborative energy of helping teams find their rhythm and working with leaders to bring clarity and meaning to their stories.

Away from the screen, you’ll usually find me at the gym, roaming the city, experimenting with new creative disciplines and tools, learning Spanish, and soaking up art wherever I can.

Brand & Philosophy

I believe in working with passion, integrity, and a clear sense of purpose. The best ideas grow in community — shaped by trust, collaboration, and the people who show up for one another.

Words & Images

Design is my foundation, but I’ve learned that words carry their own kind of power. The right language can clarify, connect, and turn intention into meaning.

  • "She led our team through significant organizational changes with a powerful vision, open and honest communication style, strategic mindset, and impeccable sense of humor."

    Alison Watts, Senior Editor & Writer

  • "She can see both the forest and the trees, a rare skill, and has the knowledge and experience to successfully navigate at both levels. "

    Tom de Ranitz, Global Brand Strategy Director

  • "A highly proactive people manager. She is able to work her way through challenges and crises, and uses innovative approaches to tackling and solving problems. "

    Jody Zuhlsdorf, Creative Media Designer

  • "Yvonne’s work ethic is contagious and her style of communication is enabling. "

    Brian Casabella, Creative Media Manager

How I work

Collaborative

Strategic

Story-led

Organized

Craft-focused

Curious & Experimental

Team Building

Coaching & Mentorship

Process Design

Cross-functional Alignment

What I do

Branding

  • Strategy & Positioning

  • Identity Systems

  • Verbal & Visual Guidelines

Creative Direction

  • Concept & Message Development

  • Photo & Video Shoots

  • Storyboarding

Graphic Design

  • Digital

  • Print

  • Content

  • Presentation

  • Infographics

Video & Animation

  • Storyboards

  • Video scripts

  • Motion Graphics

Who I’ve worked with

Global Brands

Small Businesses

Independent Startups

Agencies

In-house Teams

Covidien

Medtronic

Proctor & Gamble

Sally Hansen

Sharp

Smirnoff

Walmart

Wegmans Food Markets, Inc.

Wendy’s

Women’s Wear Daily

Tools I use

Adobe Creative Cloud

  • InDesign

  • Illustrator

  • Photoshop

  • After Effects

  • Firefly

  • Express

  • Acrobat Pro

Microsoft Office 365

  • Powerpoint

  • Word

  • Excel

  • Teams

  • Sharepoint

  • OneDrive

Project Management Systems

Digital Asset Management Tools

Awards

  • Part of the team to win the Medtronic Marketing & Communications Excellence Award for the launch of the Obesity & Metabolic Health Patient Activation Campaign.

  • Part of the team to win IR Magazine's Best Investor Event Award. The event unveiled Hugo™ RAS, the company's robotic surgery platform.

  • Won the Best Semi-Permanent Signage Award for the Wendy's Summer Salads Campaign, which included large-scale garden stakes promoting each salad's fresh ingredients.

  • Part of the team to win the award for the winter holiday issue of Wegmans Menu Magazine.