Client
Wendy’s
Project Type
In-Store Branding & LTO Campaigns
Fresh takes,
real flavor
From crave-worthy sandwiches to fresh, flavorful sides and sweet finishes, each specialty item is made to order with real ingredients and surprising flavor combinations. Wendy’s limited-time menu offerings brings bold new twists to the classics you love — crafted with the same “Quality Is Our Recipe” commitment that started it all.
Approach
Campaign creative and photography leaned into appetite appeal and authenticity — showcasing each limited-time item as freshly made, boldly flavorful, and unmistakably Wendy’s.
Services
Visual concept & message development
Organized & art directed all photoshoots
Designed in-store menuboards & signage, promotional materials, and packaging
“Fast food should never mean
cutting corners.”
Dave Thomas, Founder
