Signature Drinks Campaign
Seeking to promote awareness and desire for creative mixed drinks around the world, Smirnoff’s Evocative World Signature Drinks Campaign not only focused on a particular regional drink, but also encompassed the essence of the worlds conceptualized by David LaChapelle.
Working closely with the lead designer, we created multiple illustrations, comps, and final renders for each signature drink to live in on-trade and off-trade environments.
Smirnoff
Assoc. Creative Director: Yvonne Crandall
Lead Designer: Nicole Monzon
Wendy’s
Quality Is Our Recipe Campaign
Wendy’s differentiates itself from its competitors by serving quality ingredients, made fresh when you order. The Quality Is Our Recipe branding reminds customers that fast-food did not mean compromising on natural, fresh, and real ingredients and reinforces the values of its legendary founder, Dave Thomas.
Assoc. Creative Director: Yvonne Crandall
Copywriter: Jesse Cohen
Wendy’s
Limited Time Offer Campaigns
To drive sales, Wendy’s developed limited-time specialty menus or new product offerings. Each required its own unique campaign theme. Here is a sampling of the many LTO campaigns worked on with the lead copywriter and the multiple photoshoots I directed.
Assoc. Creative Director: Yvonne Crandall
Copywriter: Jesse Cohen
Creative Director: Omar Padron
Photographer: Charles Schiller
