Client
Goodson Woodworks
Project Type
Brand Identity
Crafted by hand,
shaped by nature
Rooted in the heart of the Blue Ridge Mountains, this independent woodcrafter builds each piece with patience, skill, and reverence for the materials. From cutting boards to keepsakes, every creation tells a story of craftsmanship and connection — designed to be used, gifted, and treasured for years to come. The brand reflects a maker whose work is guided by the land, the grain, and a lifelong respect for nature’s design.
Approach
The brand identity captures the warmth and authenticity of the craft itself. Visuals draw from the textures of wood grain and the deep, natural hues of the Blue Ridge landscape — rich browns, forest greens, and muted earth tones. Typography with subtle imperfections echoes the handmade process, creating a grounded yet refined aesthetic that feels both personal and enduring.
Services
Brand logo and visual identity system
Website design showcasing the maker’s story and craftsmanship
Digital and social content celebrating the artistry behind each piece
Promotional materials and packaging that extend the brand’s tactile, natural feel — from wood-textured patterns to embossed logos that mirror the mark of a craftsman’s hand
Beautifully handcrafted in the
Blue Ridge Mountains.
