Client
Patient Monitoring | Medtronic
Project Type
Portfolio Launch
An ecosystem of
connected care
Hospitals face increasing strain, from staffing shortages to rising acuity. The HealthCast™ portfolio unites proven monitoring technologies into one intelligent ecosystem, empowering clinicians to act sooner and extend care beyond the hospital.
Approach
The “Always on watch” theme redefined patient monitoring as a proactive, intelligent partner in care. The integration of BioButton® and VitalSync™ technologies made that idea tangible.
Services
Messaging guide aligning all communications under the connected-care story
Digital experiences and visual system reinforcing the ecosystem concept
Integrated launch campaign and sales tools
