Project Type
Patient Activation Digital Campaign
Client
Obesity & Metabolic Health | Medtronic
Move beyond your
weight loss battle
Frustration, fear, and stigma often prevent patients with obesity from seeking treatment. The “Make Your Move” campaign reframed the conversation — shifting focus from shame to empowerment and encouraging patients to take meaningful steps toward better health.
Approach
The theme celebrated progress in all forms — big and small — as patients reclaimed control over their journey. The messaging and visuals used the idea of movement to inspire confidence and action.
Campaign concept, theme, and message development
Digital and social ads, website refresh, and patient materials designed to inform, support, and motivate
Strategic communications guide for consistent messaging across patient touchpoints
Services
