Evocative worlds,
iconic cocktails

Smirnoff’s Signature Drinks campaign brought creative mixed drinks to life around the world through bold, artful storytelling. Partnering with David LaChapelle, the campaign celebrated each regional drink by immersing consumers in the vivid worlds that inspired it.

Approach

Capture the artistry and imagination behind each cocktail, creating a global sense of connection through taste and culture. The visuals elevated Smirnoff’s position as a brand synonymous with creativity and global appeal.